Ziggy Opoczynska
Journalist / Copywriter
https://www.linkedin.com/in/ziggy-opoczynska-87915710/
Ziggy is a freelance writer and editor whose work spans magazines, websites and education publishing.
From teen and women’s lifestyle titles to family-focused platforms, she loves making information feel friendly, engaging and genuinely useful.
We recently had the pleasure of working with Ziggy to capture the thoughtful storytelling that sits at the heart of her work. In this Client Spotlight, Ziggy shares the journey behind her career as a journalist and copywriter, reflecting on the experiences that shaped her voice, the curiosity that drives her writing, and her passion for turning complex ideas into engaging, reader-friendly stories.
Tell us a little about your background
I grew up loving writing, drawing and painting, so studying media and design at uni felt like a natural fit. I began my career in book publishing at Dorling Kindersley, where I was offered a choice between becoming an assistant editor or a junior designer. It was a real fork-in-the-road moment, but I chose editorial – and never looked back.
Where did it all start for you?
Books were a brilliant place to start, but magazines soon became my real home. They’re faster, more collaborative and completely reader-first, and working across teen and women’s lifestyle titles taught me how to make facts feel friendly, fun and engaging.
A major chapter of my career was spent as Deputy Editor at National Geographic Kids, which I absolutely loved. It gave me the chance to travel on memorable press trips – from abseiling down waterfalls in Ecuador to swimming with manatees in Florida – meet inspiring people and write about wildlife, conservation and green issues, all areas close to my heart.
What do you do as a journalist?
These days my work is a mix of researching, writing and editing, shaping copy so it flows, lands well and feels like a real person wrote it. I’ve covered everything from muddy-boot dog walks and the cosiest local pubs to high-end beauty treatments and glossy buying guides. Whatever the brief, I’m happiest when the words are doing a job – informing, inspiring or simply making someone smile.
“Good writing makes you feel like you’re there, chatting to the person.”
Who do you write for?
I still write for a range of magazines and websites across lifestyle, family and kids’ media, but more recently I’ve been working mainly with one brilliant client, Promote Your School. There, I create content for schools across a wide range of subjects – from history timelines and science topics to the arts and design – turning big subjects into clear, engaging, pupil-friendly content.
Why do you think your work resonates?
Because it’s approachable and grounded. I care about accuracy, but I also care about how something feels to read. Whether I’m explaining a complex idea for pupils or recommending an under-the-radar escape for the weekend, I try to respect the reader’s time and attention. If someone finishes a piece feeling informed, confident and a bit more curious, then I’ve done my job.
What’s next for you?
I’m continuing to grow my work in education publishing with Promote Your School, while keeping a foot in the wider world of lifestyle writing. I’d love to do more projects that blend my interests – health and beauty, travel and nature – all with a friendly tone and a sharp edit. If a story needs to be clear, warm and genuinely useful, I’m in!
Working with Ziggy was a wonderful opportunity to capture the personality behind the words. Her warmth, curiosity and ability to make complex ideas feel simple and engaging shine through in everything she writes. It was a privilege to photograph her and document a small part of the story behind her work. If you’re looking for a writer who brings clarity, personality and genuine connection to every piece, Ziggy is someone well worth knowing.
